PLATMETRIX
Market Intelligence

Market Intelligence — Sales Rep

Bespoke CRE due diligence, delivered as a protected market report — scorecards, comps, Go/No-Go and underwriting.

User Handbook
For your role

For the Sales Rep

You sell and scope Market Intelligence. You quote it, set terms, and hand a paid engagement to the team to deliver.

Where to focus

Focus on scoping, pricing, and how a quote becomes access. You don’t build or administer the deliverable.

Section 01

What Market Intelligence is

Market Intelligence is Platmetrix's flagship offering — bespoke commercial-real-estate due diligence, scoped to the decision in front of you and delivered as a protected report you read and download. It answers one question for the people who commit capital: should we pursue this site?

Each engagement runs a structured path — scope the question, gather and verify, analyze and pressure-test, recommend and hand off — and produces a market workspace covering site scorecards, comparables, a Go/No-Go read, mapping, and underwriting.

Live market

The first live market built on the tool is Dayton, OH. Additional markets are added the same way, per engagement.

Section 02

What's inside a market

A market report is an interactive workspace, not a static PDF. Depending on the tier you hold, it includes:

SectionWhat it shows
Site scorecardsEach candidate site scored against the criteria that matter to the decision.
ComparablesSeeded, verified comps for the market.
Go / No-Go radarA one-look read on whether a site clears the bar.
MapsInteractive site and context mapping.
UnderwritingThe financial read behind the recommendation.
Section 03

Access tiers

Markets are sold in stages. Your tier decides what opens when you sign in.

TierWhat you see
Awaiting depositA payment prompt — the deposit link to begin.
Deposit paid — studyThe desktop study unlocks.
Paid in fullThe full report — scorecards, comps, radar, maps, underwriting.
Where you see it

Sign in on the home page and open your project card in the portal. The card shows the action for your tier: Request Access, Open Desktop Study, or Open Full Report.

Section 04

Reading a market

  1. Sign in at the portal front page and open Your Projects.
  2. Click your market card and choose the action available at your tier.
  3. The report opens in a protected workspace — navigate the scorecards, comps, radar and maps, and read the underwriting.
  4. Download the study or report where offered.

For enterprise owners

If you hold an enterprise account, you grant your own users access to the markets you've purchased — they sign in and see the same market on their home page, at the tier you set.

Section 05

How a study becomes a report you can use

The path from raw analysis to the report on your screen:

  1. Built. An analyst assembles the market and stores the report file privately.
  2. Priced & sold. The engagement is quoted; you pay a deposit or invoice.
  3. Unlocked. Your tier is raised — deposit unlocks the study, paid-in-full unlocks the report.
  4. Served. The workspace serves exactly the file your tier allows; the gate is enforced on the server, so nothing above your tier is reachable.
The output you keep

A protected, downloadable market workspace for your site decision — readable on screen and exportable where offered.

PLATMETRIX · Market Intelligence User Handbook · Console reflects seed data; your live screens show your own accounts.